See how the work is structured.
Clear targeting, relevant messages, and useful qualification make a programme easier to assess. These examples show the thinking and information behind the work.
A campaign starts with a reason to reach out.
Illustrative example — not a client result
- Sample provider
- A software-development company offering internal workflow applications.
- Sample prospect
- An operations team replacing disconnected manual processes.
- Sample angle
- Discuss where a focused application could reduce repetitive administration.
What an account brief contains.
Illustrative example — not a client result
- Example field: Target segment
- IT outsourcing, 50–200 staff
- Example field: Country
- United Kingdom
- Example field: Relevant role
- Head of Delivery
- Example field: Business problem hypothesis
- Manual handoffs slow project starts
- Example field: Proposed IT offer
- Delivery-capacity augmentation
- Example field: Qualification questions
- Current bench capacity, typical project size
- Example field: Exclusions
- Existing outsourcing partner already in place
What your sales team receives.
Illustrative example — not a client result
- Example field: Account fit
- Meets agreed criteria
- Example field: Contact role
- Head of Delivery
- Example field: Expressed interest
- Open to a 30-minute call
- Example field: Questions answered
- Bench capacity: yes
- Example field: Unknowns
- Budget not yet discussed
- Example field: Correspondence summary
- Three-message email exchange
- Example field: Agreed next step
- Strategy call scheduled
- Example field: Assigned salesperson
- Example field
- Example field: Outcome status
- Booked
Measure progress in stages.
Activity, conversations, qualified interest, held meetings, and sales opportunities answer different questions. Reporting should make those stages visible and identify what needs to improve.
Choose a programme that matches your next stage.
We will discuss your current approach and identify the work needed to support it.